Thinking About Hiring a Copywriter? The Same Advice I Gave My Sister:

“I need to do my website ugh.”

Can you hear the absolute dread in that text from my sister?

Starting a big project for your business can feel like such... drudgery. You know you'll be thrilled once it's done, but right now? It’s like gearing up for a marathon when you’d rather stay cozy in bed.

Normally, it's something you push through. A little oomph—and a copywriter with a solid process—turns that initial hesitation into something exciting. You get that Simone Biles vault moment where everything clicks, and you feel unstoppable.

But sometimes, that hesitation is a big neon sign: "Not worth it right now."

That was my sister. And I wasn’t about to let her dive headfirst into something that wouldn’t actually move the needle for her business.

Just like I wouldn’t want you to invest in copywriting unless it’s truly going to help.

Because here’s the truth:

Copywriting can completely transform how your business connects with people, how you communicate your value, and even how you convert leads into paying clients. 

But only if your business is ready for it.

So how do you know if you're in the same boat as my sister? How do you figure out if a copywriting project will leave you doing happy dances—or wishing you'd waited?

Here are the questions I asked my sister (and every client!) to help you decide if hiring a copywriter is the right move for you.

1. Are you clear on what you want your business to look like right now?

If your business is about to change—and you’re not ready to roll with those changes yet—getting copy for your current setup will be like pouring all your energy into something you’re about to outgrow.

For example, my sister is a videographer in a specific niche. But when we got talking, she kept mentioning all these shifts she was about to make. She was on the cusp of reinventing her business in all the right ways.

So I knew if we wrote her website copy now, she’d have to start from scratch again in a few months.

Copy is most powerful when it’s locking in the direction you’re going right now. But if you’re about to make a huge change in the next 6 months? Maybe wait until you get that vision crystal clear.

2. Do you have a good idea of who you want to work with?

If you’ve got a good sense of your ideal clients, a copywriter can help you nail your messaging and speak directly to them.

But if you’re still figuring out who you want to serve, it’s better to spend time exploring your market and clients. Get clear on your target audience, and then come to a copywriter to help refine your message.

You don’t have to know every detail down to their coffee order, but if you’re totally in the dark, hold off. When you do have an idea (and maybe some past clients to get feedback from), that’s the time to team up with a copywriter.

3. Does the investment make your palms sweaty? Or drenched?

A little nervousness is normal, but if the thought of this investment makes you feel panicky, it might not be the right time (and that’s okay!).

Even if you agree on a payment plan, copywriting isn’t a magic fix. It’s a smart investment, but it’s also only one piece of your marketing web. Even with the most skilled copywriter in the world, they won’t be able to guarantee income results, so always take a look at your finances first.

4. Do you feel like a blob in a sea of blobs? (AKA are you ready to stand out?)

If you find yourself blending in with everyone else in your industry, parroting the same lines when you know deep down you have something unique to offer… it’s time to change that.

Many people come to a copywriter when they feel unsure about how to articulate what sets them apart. If you have a voice inside you pushing to stand out, a copywriter can help you sort through the spaghetti in your brain, find clarity, and showcase what makes you different. And that distinction? It’ll help your audience understand exactly why you’re the perfect solution to their problems.

5. Do you have the time?

Working with a copywriter isn’t a "set it and forget it" situation. You’ll need to provide input, hop on calls, and give feedback. If you don’t have the time to engage, you won’t get the most out of the process.

That’s not to say it won’t save you a boatload of time in the long run (think smoother client inquiries, more automated messaging, less repetitive questions…). But you do need a few hours of wiggle room in your schedule to collaborate with your copywriter to get everything rolling.

In conclusion…

If your messaging feels like it's holding you back—or worse, if you cringe when someone asks for your website link—it might be time to work with a copywriter.

When your business is ready, the right copy makes all the difference. It helps you connect with your dream clients, boosts your confidence, and communicates your value in a way that leads to more sales—without that gross feeling of being too "salesy."

But if you’re unsure about any of these questions, it might be worth holding off until the timing feels right.

Take a deep breath. There’s no rush.

When you’re ready, I’ll be here to help you craft messaging that makes you proud to hit send on your website, emails, and wherever else your words need to shine.

Curious if copywriting is the next big step for your business? Let’s talk it through on a free discovery call.

Or, if you’re just looking for fun and practical tips on copywriting and business growth, subscribe to Copy Corner—it’s a light, engaging newsletter filled with insights to help you grow your brand.

Ready to dive deeper? Check out my website copy and email marketing services here.

Cheers to you for really thinking this decision through! I’m routing for you.

P.S. If you’re in the Scottsdale Arizona area and need a good videographer… check out @laurenashley_photoandfilm