Welcome Emails: How to Give Your Subscribers a VIP Experience (and Reap the Rewards)
I’m a chronic listener.
Normally it’s a win-win. I get to hear the juicy details of people’s lives (the kind of detail you’d expect to find in someone’s diary…), and they get to vent.
Other times, let’s just say they get a bit peeved.
(read: exasperated)
During my last catch-up call with a good friend, I opened with the usual "how have you been?".
She immediately cut me off: "No, I called YOU! It's your turn to share first."
She wasn't having any more of my passive listening — she was here for the details of my life, insisting I take the spotlight for once.
Where else can I not get away with nodding my head and following along?
When I get a new subscriber to my newsletter.
Because just like with friendships, in business, there's a time to listen and a time to share.
And an email welcome sequence is YOUR moment to take the spotlight.
(with a twist, but we’ll get to that…)
If your welcome sequence is doing its job, your subscribers should be excited about your brand. And, they'll be ready to buy when your next sales pitch comes around.
That means your one time investment in one email sequence can help make you money for years to come.
So let’s dive into everything you need to know about email welcome sequences.
What's a Welcome Sequence?
A welcome sequence is more than a hello; it's a full-on charm offensive. In 3-7 automated emails, you’re telling your new subscribers everything they need to know for the foundation of a great relationship.
This is where you answer the big questions directly and authentically: Why trust your brand? What makes you different? Are your products worth the money?
In other words, it's your spotlight moment for every new subscriber curious about what you bring to the table. You show off your goods, and tell people exactly why they’ll want to join the party.
But it’s not ALL about you…
This isn’t your personal diary or a place to share whatever you’d share with your best friend when they ask what’s up.
Instead, think of it like you’re inviting your new subscriber into your world.
You’re showing them the parts they'll be interested in, and maybe even getting to know them better in the process.
Because an effective welcome sequence doesn’t just introduce your brand; it starts a conversation, builds a relationship, and sets the stage for future sales.
Most importantly, it makes your new subscribers feel seen, heard, and (this is key) important.
Think of how good it feels when a friend shares a story they think you’ll like, or when they open up about something important to them.
Of course you’re not going to become BFFs with all your subscribers (this is still business after all). But the psychology is the same.
Subscribers should feel like a VIP who’s getting private access into your biz. And they should definitely know how much you appreciate them inviting you into their inbox.
So to sum up: make them feel welcome, make them feel special, and tailor what you share to what they’ll want to hear (more on how to do that in a bit).
When you find the right messages to share with your new subscribers, well…
Benefits of Welcome Sequences
When you proactively share the right information, your subscribers will:
Feel more connected to your business
Gain trust in you and your offers
Be less likely to report your emails as spam
Appreciate the value you share
View you as an expert in your niche
Think of you before your competitors
Be more likely to purchase from you in the future
Sounds like a lot of good stuff? Well, I wouldn’t write a whole blog about it if I didn’t think it was 100% worth your time.
Oh, and did I mention they’re automated? After your initial investment, you can sit back, let tech do its thing, and watch the benefits roll in.
Not to mention that welcome emails usually have way higher engagement rates than other email marketing emails. That means they make a solid foundation for your whole email marketing strategy.
Basically, you’re getting serious bang for your buck by setting up a welcome sequence.
How do you get one?
When you realize that your subscribers expect to see welcome emails and want to open them, you’re one step closer to reaping the rewards.
And if you take the next step by sending your own, you’re about to have a very happy business on your hands.
If this sounds like the kind of investment your business needs, I’d love to help.
(Welcome sequences are kind of my jam)
You can learn more about how we can get your welcome sequence started on my services page. Or you can schedule a free, no-obligation discovery call to scope out whether I’m the right person to help you create this key part of your customer experience.
Or, if you want an example…
Subscribe to Copy Corner! My weekly newsletter.
After the welcome sequence (which talks about hot dogs, among other things), you’ll receive weekly copy tips to inspire growth in your business. Plus, people tell me it’s a fun read.
So check it out? I’d love to know what you think.
Happy welcoming!
